Question

what are the better segmentations, posintioning strategies and differentiating themselves from thier clmpetitors in Fashion Channel Case?

Answer 1

SOL.) The Fashion Channel (TFC), is an international satellite and cable television network dedicated to round-the-clock, fashion-oriented programming, lifestyle and celebrity. It is broadcasts around the world through Television.

Better Segmentations in Fashion Channel Case :

• Focusing on Fashionistas,planners,shoppers and situationlists and maintain a broad appeal this will increase the number of target customer base and costs for programming is not incremental.
• Focusing more on Fashionista -This will result in Stronger presence of the desired demographic and marketing is possible.Also increase focus on programming.
• Target Fashionistas and Shoppers and planners-As there needs are same it will be easy to provide them combinedly.

Posintioning strategies :

Target Fashionistas and Shoppers and Planners because-

1. Profitability is the highest pricing and it is Justifiable and has scope for negotiation.
2. Focus on the current fashion,and provide clothing with best value .

Differentiating themselves from thier competitors :

1. Product differentiation - It means Differences in the product‟s functional aspects like Differences in quality and price .
2. Service differentiation - It means Differences in Ordering ease , Customer consulting , Maintenance and repair , Installation .
3. Personnel differentiation - It means Differences in To be sure to have the best staff, companies should spend a large amount of money in recruiting the right candidate.
4. Channel differentiation - It means Differences in communication,selling,shipping and storing and delievery of a product.
5. Image differentiation- It means Differences in brand image which should represent the products benefits and the company's position on the market.