Question

The product life cycle and channel management.

discuss channel strategies at different stages of the life cycle using 50-250 words.

Answer 1

Answer:
Product life cycle and their various channel strategies are mentioned below:

• Introduction Stage : it includes the start of foundation within the market. It includes accessibility of adequate number of channel members for satisfactory market scope.
  • Channel Strategy : The method is considered to be moderate since a new product takes time to promote within the market. It appears supply on the shelves of the channel members.
• Growth Stage : it appears satisfactory coverage of inventories by channel member in a strengthened way. The rate of success is checked by the channel individuals, which influences the marketing mix.
  • Channel Strategy : The promotional procedure is shown by the channel members within the frame of rebates, discount, free offers, etc. The part of retailers and channel members are vital in this stage.
• Maturity Stage :in this stage, the additional emphasis is made to propel the channels to make an effect on competitive items. The incomes earned by the companies are at greatest level at this stage.
  • Channel Strategy : It is the time when the supply and demand comes to tall and after a period of time, the immersion is watched, which tends to decay the supply slowly.
• Decline stage :when the item comes to to the decline state where an affect of the deletion of the item from the manufacturer’s item line is examined
  • Channel Strategy : The endeavors are made by the channel supervisor to diminish the marginal cost of the item in order to proceed within the market. In any case, this may not influence the item, as the advertise slant keeps on changing and the clients need to undertake distinctive variety of items, with alter in time.

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