Q1. Explain How Routinization is among the Marketing
Channel benefits to Upstream channel members. Your answer should be
at least 150 words; use two academic resources and one of them
should be your assigned textbook and you must use examples.
Who
are the key players in a marketing channel set up? Explain every
player in the channel set up. What are the different types of
wholesalers and explain how they differ from each other?
Marketing strategies are influenced by a number of external
forces or “environments” i.e. global, technological, sociocultural,
competitive, and economic. which of these environments has had the
biggest impact on the cereal industry over the past 50 years?
Why?