Unit-IV
Marketing Channels, their Structure ; Channel Intermediaries-Role
and Types; Wholesaling and
Retailing; Logistics of Distribution; Channel Planning,
Organizational Patterns in Marketing Channels:
Assessing Performance of Marketing Channels; International
Marketing Channels.
NOTES FOR SALES AND DISTRIBUTION MANAGEMENT
Q1. Explain How Routinization is among the Marketing
Channel benefits to Upstream channel members. Your answer should be
at least 150 words; use two academic resources and one of them
should be your assigned textbook and you must use examples.
Who
are the key players in a marketing channel set up? Explain every
player in the channel set up. What are the different types of
wholesalers and explain how they differ from each other?