Question

In: Economics

list five strategies that companies might use to position themselves internationally or globally?

list five strategies that companies might use to position themselves internationally or globally?

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Expert Solution

By contrasting the company's product, competitors can be used to establish a position Opposed to some. Legal and/or cultural pressures can limit direct comparisons with a competitor, such as advertising by comparison; however, positioning the competitor In other ways, it may still be emphasised.

The relation between price and quality approach can be used for positioning purposes when
Companies sell goods at price varying peaks. On the far hand, the Stress becomes quality. Price should be accentuated in the low band. Strong value for capital
Perceptions can also impact the nation in which the item is made. Multitudes Technological advances exported from Japan attract strong opinions on Quality depending on the country of origin. German-made cars often own the Same quality-price position.

The product user positioning  approach makes a simple difference between a brand or a company
Specifying who could be using it. Firms that differentiate in transition economies The portrayal of younger customers as part of a "national" business segment could be Products as more universal or as more worldly. Services including hotels, credit cards and
Airline travel can be positioned to favor business travelers or holiday-makers. Wherewith Any consumers of the drug can drink tea more rarely for its potential health benefits
Users may consume tea solely for ceremonial reasons.

Positioning of cultural objects includes an object or mark that enjoys special status within A Region or a Culture. Cultural symbols reflect a national or regional characteristic and May develop from popular culture , religion, or other factors which distinguish the area.
Any substance that the sports stars Yao Ming in China or Pelé in Brazil support should Have the ability to put themselves as a cultural icon.


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