In: Economics
list five strategies that companies might use to position themselves internationally or globally?
By contrasting the company's product, competitors can be used to establish a position Opposed to some. Legal and/or cultural pressures can limit direct comparisons with a competitor, such as advertising by comparison; however, positioning the competitor In other ways, it may still be emphasised.
The relation between price and quality approach can be used for
positioning purposes when
Companies sell goods at price varying peaks. On the far hand, the
Stress becomes quality. Price should be accentuated in the low
band. Strong value for capital
Perceptions can also impact the nation in which the item is made.
Multitudes Technological advances exported from Japan attract
strong opinions on Quality depending on the country of origin.
German-made cars often own the Same quality-price position.
The product user positioning approach makes a simple
difference between a brand or a company
Specifying who could be using it. Firms that differentiate in
transition economies The portrayal of younger customers as part of
a "national" business segment could be Products as more universal
or as more worldly. Services including hotels, credit cards
and
Airline travel can be positioned to favor business travelers or
holiday-makers. Wherewith Any consumers of the drug can drink tea
more rarely for its potential health benefits
Users may consume tea solely for ceremonial reasons.
Positioning of cultural objects includes an object or mark that
enjoys special status within A Region or a Culture. Cultural
symbols reflect a national or regional characteristic and May
develop from popular culture , religion, or other factors which
distinguish the area.
Any substance that the sports stars Yao Ming in China or Pelé in
Brazil support should Have the ability to put themselves as a
cultural icon.