Question

In: Operations Management

The following is the recent historical sales of Sony HDTV at a local BestBuy store. Month...

The following is the recent historical sales of Sony HDTV at a local BestBuy store.

Month Jan Feb Mar April May
Actual HDTV sales 60 65 70 50 62
  • Solution inputs are numbers only, no symbols or letters such as "$, (2.3), dollar".
  • Numbers can be in the format of either 3000 or 3,000; 0.95 or .95
  • Keep two decimals if not exact, do not round. For example, 3.24923... will be kept as 3.24, but the exact value of 0.625 will be kept as 0.625
  1. Use the naive approach to forecast sales for June.  
  2. Use a 4-month simple moving average to forecast sales for June.  
  3. Using weighted moving average method, with weights of 0.5 one period ago, 0.3 two periods ago, and 0.2 three periods ago, to forecast sales for June.  
  4. Assuming the forecast for April is 60. Use exponential smoothing, with a smoothing constant of 0.2, to forecast sales for June.  
  5. Use simple linear regression y=a+bx, to first calculate the parameter value of b , then the parameter value of a  , and finally to forecast sales for June.  

Please evaluate Forecasting Method A, in terms of MAD and TS, based on the following forecasted sales, comparing to the realized actual sales.

Actual sales 20 34 25 31 35
Forecasted sales 23 32 24 36 29
  • Solution inputs are number and letter only, no symbols such as "A., or (2.3)"
  • Numbers can be in the format of either 3000 or 3,000; 0.95 or .95; negative number should be in the format of -0.8 instead of (0.8).
  • Keep two decimals if not exact, do not round. For example, 3.24923... will be kept as 3.24, but the exact value of 0.625 will be kept as 0.625
  1. The MAD value of forecasting method A is:  
  2. The TS value of forecasting method A is:  
  3. If another forecasting method B has the MAD = 4, and TS = 0.2, then which forecasting method (A or B) is better in terms of MAD value?   and which forecasting method (A or B) is better in terms of TS value?  

Solutions

Expert Solution

First question

Naive forecast for June = Actual sales of May = 62

4-month simple moving average forecast for Une = average(65,70,50,62) = 61.75

Weighted moving average forecast for June = 0.5*62+0.3*50+0.2*70 = 60

Formula


Regression

Month Period (x) Actual HDTV sales (y) xy x2
Jan 1 60 60 1
Feb 2 65 130 4
Mar 3 70 210 9
Apr 4 50 200 16
May 5 62 310 25
Total 15 307 910 55

x-bar = 15/5 = 3
y-bar = 307/5 = 61.4

b = (sum(xy)-n*x-bar*y-bar)/(sum(x2)-n*x-bar^2)

=(910-5*3*61.4)/(55-5*3^2) = -1.1

a=y-bar*b*x-bar = 61.40-(-1.1)*3 = 64.7

So, regression equation y =a+bx = 64.7-1.1x

Forecast for June = 64.7-1.1*6 = 58.1


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