Using a product and country of your choice, determine what would be the best method of...

Using a product and country of your choice, determine what would be the best method of entry for an exporter interested in that market. Justify your decision using the guidelines provided in the chapter.

Expert Solution

An example of a product one could introduce into a foreign market would be smart phones and my current country of choice would be my home country which is Nigeria. The current great demand for smart phones in Africa is the highest rate in any part of the world. There is already great demand and usage of GSM (Global System for Mobile Communication) framework within this country. Hence, I think the most effective method of entry will be Piggy-Backing. I would create manufacturing facilities for these phones and encourage suppliers to facilitate the development of cell phone market in Nigeria. Many basic types of phones have already been introduced in the market thus encouraging the smart phone market and supplying its accessory devices would be possible through Piggy- Backing. Since, low cost entry strategy with two or more firms into the nigeria phone market is the best entry. Due to the high level of low- class in the population.

keosha answered 6 months ago

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