Question

1. As a manager of the marketing team what would be your recommendations? Give your
opinion based on marketing principles.(20marks)

Answer 1

As a manager of the marketing team, my recommendation would be:

1) Follow your Passion: If you want to lead as a marketing manager then follow your passion for a brand and for marketing. Share your strategies and principles with everyone you meet as it will influence people around you.

2) Unite with People: You need to join with a variety of professionals for each marketing program conducted by you. The professionals have their own personality, ideas and set of principles. Adapting to a diverse workgroup will be essential on the part of these professionals so that there will be a prevalence of strong communication and cooperation.

3) Mark your Presence on Online Platforms: As the market is continuously moving towards digital world, it is essential on the part of a marketing manager and its team to have a broad idea on digital marketing strategies. You must have expertise in social media, SEO and online meetings to connect with your clients about your products.

4) Make your strategy simple and easy to grasp: Keep your marketing strategy simple and easily captured by all. Your customers will understand your products and its benefits when it is delivered by you in simple terms. You will succeed as a marketing professional only when you are able to deliver marketing information in an easy-to-digest form for your clients.

5) Know your Competitors: As a marketing manager or marketing professionals, you need to understand your competitors first. Try to come up with new ideas and products before your competitors.

6) Set Goals and Achieve them: As a marketing professional, You should set your goals and achieve them. In order to set your position within an organization, it is necessary to achieve your goals. This will inspire your team and other members.