Question

Explain in one paragraph what "Services and not-profit marketing" is about in strategic marketing.

Answer 1

ONE OF THE IMPORTANT TRIUMPH OF ANY COMPANY IS MARKETING. THERE ARE DIFFERENT MARKETING PRACTICES WHICH ARE ADOPTED BY COMPANIES / MARKETERS TO GAIN COMPETITIVE ADVANTAGE. NOWADAYS, THERE IS MORE SIGNIFICANCE OF SERVICE MARKETING BECAUSE THE SERVICE SECTOR IS RAPIDLY INCREASING IN THE DEVELOPED AND URBANISED COUNTRIES. SERVICE MARKETING INCLUDE MARKETING OF B2C OR B2B SERVICES WHICH INCLUDES SERVICES LIKE TELECOMMUNICATIONS, PROFESSIONAL SERVICES, HEALTHCARE SERVICES ETC. THE STRATEGY TO DO SERVICES MARKETING CAN BE TO FOCUS ON THE BENEFITS AND USES OF THESE SERVICES, DEVELOP REPUTATION, WORK FASTER, TRAIN MORE SERVICE PERFORMERS, PRICE REDUCTION BY MATCHING THE SUPPLY AND DEMAND. COMING ON TO NOT- PROFIT MARKETING, IT IS MAINLY ASSOCIATED WITH THE NON-PROFIT MAKING ORGANIZATIONS WHEREIN THEY CARRY OUT THE ACTIVITIES TO SPREAD THE MESSAGE OF ORGANISATION, TO CALL FOR DONATIONS OR UNPAID ASSISTANTS. MARKETING STRATEGIES ARE APPLIED TO ATTRACT DONORS AND VOLUNTEERS. TO CONCLUDE, IT CAN BE SAID THAT THE MAIN FUNCTION OF MARKETING IN SERVICES AS WELL AS IN NOT FOR PROFIT ORGANISATIONS IS TO PLAN, PRICE, PROMOTE AND DISTRIBUTE THE PRODUCTS AND PROGRAMS FOR MUTUAL BENEFIT OF CUSTOMERS AS WELL AS ORGANISATIONS.