Question

What are the characteristics of effective branding? Do you agree or disagree with these criteria? Can you cite examples of successful brands that do not meet these criteria? Why do you believe these brands are successful?

Answer 1

Effective branding must know about its customers.it has audience knowledge.its have clear promises to customer for supplying the products on the basis of customer demand.effective brand must have unique proposition.it must have consistently.it must have engagement.effective branding have authenticity.

Yes I agree with this criteria.because branding means direct appeal towards customer.

Zara does not do effective branding but still have greater market coverage,, Natural ice cream,24Mintra,tupperware etc.

These brands are successful because they were having passion towards their work.their hard work and quality work become them successful.