Question

Based on your analysis of the current marketing situation and observation of their current marketing campaigns, where are the new opportunities for Macy's to effectively market? Detail the competitive issues that may be faced and how these challenges will impact these opportunities. Does the internal situation in the company support these opportunities? If not, what are the investments that will have to be made?

Answer 1

Answer:- Macy 's Inc. Is the world largest deparemt store. It deals in clothing, footwear , accessories, bedding, Furniture, jewelry, beauty products, and house wears.

Current analysis:- as we are facing covid 19 period in 2020 the whole world gets affected. The negative impact has been observed in every sector. With the passage of time, while stores are reopen company was also facing downward slope and lost 81 cents per share. Revenue fell 36% to $3.559 billion. This prices will be recovered slowly.

There are new opportunities for Macy's Inc. To deal. In the era of advancements, Macy's design plans and strategy to stabilized profitability and position the company for growth. Digital growth and quality fashion are the new sector to be selected.

Macy's has been challanged by headwinds driven by the digitalization of competitors, supply chains and subsequent increase in market share.

Investments:- The company will continue to invest in websites and mobile apps to delivered a wuality fashion experience, accelerate growth and strength Profitability. Investment regarding growth treatment optimizing stores portfolio, strengthening customer relationships to be notified. Resetting of cost base, supply chain modernization are also to be noticed. With new strategic plans and modernisation of investment cores helps to get favorable opportunities to explore.