Question

Explain your understanding of mobile marketing and discuss its role in marketing campaigns. What are the elements of a mobile marketing strategy and give examples of how each applies in developing a mobile strategy? What issues aside from the design of mobile apps do marketers need to pay attention to.

Answer 1

1.

Mobile marketing is a strategy to market various products to the customners on their smartphones or such mobile devices through the use of SMS, Calls, Mails, Applications. People are going for smart phones these days and to capture and tap such population, marketers are going for mobile marketing.

Role in Marketing Campaigns:

* Increasing phone usage.

* Broad Market coverage

* Advertisement

* Result Oriented

* Offers promotions

* Individual Reach

2.

* Social media Marketing - People are aware of the social media and are using various platforms these days like facebook, twitter, etc. As soon as they open their social media ccounts various ads according to their taste and needs pop up like ads related to food brands like KFC etc

* Tailored Mobile Content - Mobile content is tailored according to the specific needs of the individuals. The data on the usage of the net and various content is noticed and then the advertisement or content is tailored according to the needs of the individuals. For example - if one is searching for shopping for ladies wear, then Amazon will display the ads of the ladies wear on varous platforms one uses.

* User friendly emails - User friendly emails are drafted so that it is easy for people to read what is the main content of the email and they act accordingly. For example- Amazon sends mails of various offers to its customers.

* Responsive Design - The campaign should be designed in a way easy to be read by people and which helps encourages them to follow various steps and it should end in a person making purchase or register itselg on the platform. For example - Amazon sends various offers through mails and encourages customers to avail that offer or atleast register themselves for further purchases.

3.

Issues aside from the design of mobile apps do marketers need to pay attention to are:

* Security issues - A person should be ensured that the data is in safe hands

* Data privacy - Data should not be shared or sold to others.

* Selection of Channel - Channel should be selected on the basis of the usage.

* Data overload issue - Keep it short and simple for people to read and understand

* Timing to communicate - Workhours is not the time to communicate to people.