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Current marketing situation Federation University?

Current marketing situation Federation University?

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Expert Solution

Enciting about the federation University

The University has a long tradition as one of the oldest higher education institutions in Australia. We have a long history in education and training and are marking our 150th anniversary in 2020. In January 2014, we became Federation University of Australia.

The following major were highlighted in the current Marketing scenario

  • Rankings and legacy -  Students studying at Federation University earn the highest quality teaching in Australia, according to the Strong University Guide 2021 scores. In addition, for the second year in a row, Federation University graduates are more likely to get a full-time job and receive a higher starting salary than any other Victorian university graduate.
  • Industry-relevant programs IRPs - Applicants are regularly reviewed to ensure that they have national and international significance. The University's strong ties with major industries play an important role in the design and academic rigour of programmes that will greatly support new graduates.

  • Personalised teaching -;A customised learning style in a welcoming atmosphere helps our students to interact effectively with academic staff and other students. Our class sizes are also smaller than other metropolitan schools, which means that you can obtain one-to-one assistance directly from your instructor or teacher.

  • High quality resources

  • Student diversity

  • supportive environment- The International Student Support Team offers advice and support through a variety of services and support options, including the Peer Support Network , social events and information, and individual assistance.

  • Pleasant climate

  • Quality campus life

  • Affordable living, commuting and leisure expenses in a quality atmosphere that is suitable for studying, learning and living in Australia. A wide variety of accommodation options available

Among the major focus on marketing activities the University emphasises upon

  • With a clear emphasis on raising the profile of Federation University, they are designing and implementing integrated marketing strategies to engage a cross-section of business audiences-from prospective students and alumni to global scholars.

The goal is to help Federation University, a new, inclusive university, in the transformation of life and the strengthening of communities.

Marketing partners with stakeholders to create brand awareness, share test outcomes, student and alumni progress.

Thanks .


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