Question

4. Identify and briefly discuss the types involved in traditional marketing

re: networking, trade shows, cold calling, PR and messaging, Advertising etc..

Answer 1

Traditional marketing techniques are those marketing techniques that existed before the evolution of online marketing. The following are the prominent traditional marketing techniques:

• Direct sales: This a marketing technique in which the seller directly presents the product or service at the doorstep or office. There is almost no permanent location for retail sales.
• Networking: It is a technique that depends on the salespeople and business partners to generate leads to market the product. It is a person to person marketing often facilitated by the representatives who are independent.  
• Broadcasting: This is a marketing technique that involves advertising products and services through television and radio channels. This is also one of the costliest techniques. But, a larger segment of the businesses will not spend much on this because of exorbitant costs involved with this model.
• Direct mails: This technique involves mailing Printed letters, fliers, postcards, and product brochures, etc. to the specific targeted group of prospective customers. This is expensive because it involves lot of activities like printing, designs and postage, etc.
• Cold calling: It is a technique that requires the business through their representatives and executives, to call the customer who is almost unaware of or new to the product, to introduce the product and describe its features to solicit them to buy the product.
• Print media: This is age-old technique that involves advertising through print media comprises of newspapers, Yellowpages, magazines, billboards, etc. This technique enables the product or service to reach a wide and far market space. This technique may seem expensive but when compared to the cost with reach, it's not much.
• Referral: This is a marketing technique that requires your existing customer's advocates for the products and services. This is also known as mouth publicity. The existing customers must have an incentive or they should be extremely satisfied with the product so that only they refer to their friends, colleagues, neighbors, etc.
• Trade Show: This is a popular marketing technique that enables the seller to showcase their product to the target audience and enable them to feel the product and experience its features even before they own it. This technique influences the customer very strongly once the product feature matches with the customer's requirements and expectations.