Research and identify what types of ads are particularly
effective in each of these social networking...
Research and identify what types of ads are particularly
effective in each of these social networking sites, and why:
Facebook, Twitter and LinkedIn. Give an example for each site
Do you believe that social media ads are an effective way to
reach customers? Does this depend on factors? What types of social
media marketing do you find most appealing and why?
Suppose the marketing research firm would like to examine if the
social networking site that a person primarily uses is influenced
by his or her age. In a randomly drawn sample, 530 social network
users were asked which site they primarily visited. These data are
presented in the following table along with each person's age
group:
Social Media
Age (years)
Facebook
Twitter
LinkedIn
10-17
21
18
12
18-34
41
66
44
35-54
62
63
61
55 and
older
61
43...
Suppose a marketing research firm would like to examine if the
social networking site that a person primarily uses is influenced
by his or her age. In a randomly drawn sample, 344 social network
users were asked which site they primarily visited. These data are
presented in the following table along with each person's age
group.
Age Group
Site A
Site B
Site C
2-17
26
14
2
18-34
90
35
12
35-54
92
19
18
55+
27
3
6...
Suppose a marketing research firm would like to examine if the
social networking site that a person primarily uses is influenced
by his or her age. In a randomly drawn sample, 361 social network
users were asked which site they primarily visited. These data are
presented in the following table along with each person's age
group. Complete parts a. through c. below. Alpha = .05
Social Networking Site
Age_Group
Site_A
Site_B
Site_C
2–17
27
16
1
18–34
110
25
11...
The Pew Research Center conducts an annual Internet Project,
which includes research related to social networking. The two‑way
table shows the percent of cell phone owners who use a social
networking site on their phone, broken down by age, and is based on
data reported by Pew as of January 2014.
Use social networking on phone
Yes
No
Total
Age 18 – 29
228
112
340
Age 30 – 49
281
281
562
Age 50 – 64
106
481
587...
The Pew Research Center conducts an annual Internet Project,
which includes research related to social networking. The two‑way
table shows the percent of cell phone owners who use a social
networking site on their phone, broken down by age, and is based on
data reported by Pew as of January 2014.
Use social networking on phone
Yes
No
Total
Age 18 – 29
228
112
340
Age 30 – 49
281
281
562
Age 50 – 64
106
481
587...
Effective media relations are particularly important during a
crisis or an emergency. Do some research on a either a historic
crisis situation for an organization or a company, such as the BP
Oil Spill, Mattel toy recall, Virginia Tech Tragedy OR any crisis
that is currently in the news. Then analyze how well the
organization handled its media relations.
What are some of the advantages and disadvantages of social
networking and how it can be used in career development?
-Include specific examples of social media in your
discussion.
-Discuss the importance of mentors
Research Paradigms: Different kinds of research
require different types of paradigms. Identify three types of
research and the appropriate paradigm for each.