Question

Public relations are a tricky thing. Our book describes PR as "any information about an individual, product or organization that's distributed to the public through the media and is not paid for or controlled by the sell" as found on page 460. Once a PR blunder begins it is hard to stop it or correct it because we don't control it. Perform a web search for the "biggest public relations blunders". Select one and describe it for our classroom. Once done, answer the following: How did it impact the company and is it still impacting the company? What could have been done differently to "quiet the storm"?

Answer 1

By looking at the significance of public relation, it deals with the information that can be relied upon by both intended and unintended audience.

It actually builds up credibility, boosting an organization's credibility, because it'll operate through numerous trusted intermediaries, where the intermediaries will communicate to a certain audience which looks to them to for the said information.

Explanation:

The blunders can be seen in different case laws that are actually landed in court of law.

Examples can be in the misleading information about the products, the product that do not gives the facts mentioned.

A consumer, who wishes to buy a mobile phone, is looking to buy one. The sales person knows the actual problem with the network coverage of the phone in that specific area but fails to tell the audience that the phone will not do well in that specific locality.

This can be deemed necessary to tell to the consumers since it is a great blunder that can cause the company millions of money for compensation.

This affects the company reputation in terms of trust and the quality of their product.

The proper information and the possible alternatives should always be given so that the company will be relived from all the blames of offering defective products.