Question

What developments exist which indicate that marketing is bec
oming more of a primary function in healthcare organizations?

Answer 1

ANSWER

The marketing is one of the important thing to develop the hospital reputation and also explain regarding the hospital development and growth. By giving marketing the people will be getting aware of different specialities and specialised treatment.

-Occupational rehabilitation its one example of an existing development in this sector due to marketing ,people are not aware that lot many occupations causes illness and even cancer. For example conditions like pneumoconiosis,bagosis,asbestosis,silicosis etc are occupational disorders which most of them are not aware off; when people are not aware of the illness cause how can be they aware about the treatment facilities,that is where marketing comes, advertising and explainig about the new advancement like occupational rehabilitation etc will help the patient to select the correct department of care this inturn increases the scope in career and also the hospital growth will increase.

There are lot many examples of such new developments existing in health care sector with the help or marketing

-Prenatal care

-Brain stroke unit

-Day care procedures

-Robotic surgery

-Transplants

-Interventional procedures

-Key hole surgeries

-Cancer screening etc

The new advancement in each hospitals are raised with the help of marketing.Now a days all works for financial benefits especially all private hospitals work for a higher financial profit and there primary aim is to advertise and let people know that there are something new going own and create an awareness amoung people to have more admissions to the new department.

Everything is money oriented. Increasing the advertisement itself is a best proof to identify that they try to create a publicity which is inturn said to be as marketing. Any new development in a hospital is advertised for awaking the patients up to realise that the hospital is running with a new speciality.

Even as a part of marketing speciality consultants are send for medical camps in some or the other area and also they do conduct medical camps which is clearly understood that the purpose of such medical camps are not a service but rather investing a bit to save a lot from the people and developing a trust from people so that they will aproach the hospital and know about the hospital and the hospital becomes more famous.

These all are the existing developments which gives us a proof that marketing is the primary focus of health care organisations.