B. What Is the Best Type of Marketing Research? Primary Presearch Primary research is the place...

B. What Is the Best Type of Marketing Research?

Primary Presearch

Primary research is the place you gather information yourself straightforwardly from the source. For instance, your business is thinking about adding another help to praise a current one and you have to build up a showcasing system.

Online Surveys

Surveys admirably for getting data from many individuals. They can mention to you what extent of respondents feel a specific way or offer a particular trademark and can be an incredible method to accomplish factual centrality. However, online reviews only occasionally yield the unobtrusive subjective bits of knowledge of a meeting, for example, the characteristic language used to portray their most squeezing difficulties.

Face-to-face Interviews

Professional services firms are normally better served by meeting delegate individuals from your crowd independently. Face-to-face interviews give you the adaptability to plan occupied administrators (frequently present or potential customers). You can likewise tailor your inquiries to test for answers and adjust to situational reactions. This methodology is maybe the best wellspring of information for proficient administration firms.

Do you agree with the posted above? why?

Expert Solution

Yes, I agree with all of the above conclusion.

Primary research is a method through which data is collected from the source by the researcher. Primary research is gathering information directly form customers and markets and collecting direct feedback from them.

Online surveys is an method to collect information from various individuals. Online surveys prepare several set of quetions that are sent to various individuals on the web. Data is collected thorough individual which they have already researched.

Face to Face Interview method is where individual are callled in person and questions are asked from them about the research. Face to Face Interview is used in projects where information is very senstive and important.

Primary research is the best research method among all methods as data is collected from the source itself that makes the data more accurate. Online surveys are not accurate as compared to Primary research. On the other hand Face to Face interview is costly and researcher can't reach in remote location which leads to less information.

Thus, Primary research is the best method among all.

keosha answered 3 months ago

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