Question

What trends in business and developments in technology are forcing workers to write more than ever before?

Why is audience analysis so important in the selection of direct or indirect organization strategy for a business message?

Conciseness is valued in business. However, can messages be too short?

Answer 1

The increased usage of technology in communication , smartphones, social meadia, digital marketing, content developers has also raised the level of communication. In business the official communication is either done through emails or text messages which is not only forcing the workers to write more but to write fast as well i.e. asking for more efficient workers even in the field of writing.

Audience analysis means knowing and understanding your audience, their interests, their beliefs. It is absolutely important to know your audience so that your messages are interpreted correctly and that you are able to convince and create an impact in the mind of the audience. This will help to get a better reaction and response to your message.

Short messages save the time of the sender and if they are able to convey the complete meaning there is no harm. However, sometimes being too short can eliminate the essential information leading to misunderstanding in the communication process.