Question

Summarize on current marketing developments in various industries for the 21st century.

Answer 1

Social media- Social networks are the "IT" outlets for interacting with target audiences today — and that's no wonder why. Social media has become the place on the Internet where everyone meets, gets their news, shops, and mingles from millennials to baby boomers. It is the 21st century modern town square and advertisers want to be a part of it.

Marketers are planning ads unique to these platforms from Facebook and Instagram to Twitter and Snapchat, in order to meet their diverse customers. In their digital marketing campaigns, even B2B marketers, who have historically been slower in embracing new platforms, are now considering social media worthy of.

Marketing budgets shift towards digital and mobile- One of the challenges facing digital is the discrepancies over viewability standards which cause tension between buyers and sellers of mobile adverts. The problem is that there are no rules established or endorsed to track views for mobile ads, and both sides are fighting over how much (and when) purchasers have to pay. Unless a simple norm exists, marketers will have to deal with how much of their money they really should be putting into digital.

Publishers are bringing sponsored content in-house- Native commercials, often also known as endorsed or advertised content, find their way inside. Fox Sports debuted Fox Sports Engage – a multiplatform branded content distribution program that will include Facebook, Twitter and YouTube, joining a list of publishers taking control of branded content. Other publishers engaged in in-house sponsored content include Vox Media, the Quartz of Atlantic Media But not only do publishers reign in creating branded content, but native ads are also becoming more prevalent in a variety of online spaces. Native advertisements are no longer limited to the side bar, and instead appear in positions such as comments

Use of ad blocking software is soaring- Just 3 percent of consumers reported using smartphone blocking apps, compared to 24 percent of those using those devices on work and home computers. Fifty percent reported abuse of personal information to target advertisements, while four hundred percent reported an rise in advertising.
But while mobile was seen as one position where audiences were not downloading the apps, industry insiders warn that Apple's Safari 's latest ad-blocking function would only intensify debate about the issue.