Question

Clearly Explain on each step how are you going to design the sales force for Audi A3, if you need to recruit a new sales team for Audi A3. (Assuming that you are the one who has a responsibility on this)

(300 words or more).

(Note: The following 5 steps of the sales force we are using are 1. Sales force objective 2. Sales force strategy 3. Sales force structure 4. Sales force size and 5. Compensation)

Answer 1

Sales force objective

Objective of the force would be a 20% growth in sales of the car.

Sales force strategy

Since A3 is a premieum range the target audience should be able to afford the car. Car exibition is the place where it would be launched where many car lovers would be present. All the features of the car would be flaunted to the perfect to give it all the attention it needs. An ambasador known for cars would be used to advertise the car.

Sales force stucture

Structure of the sales force would be as follows. National level incharge---->State level incharge----->District level incharge

Sales force size

The national level team would contain 3 people, The state level team would comprise of 2 people , and the district levle team would contain 1 leader with 4 assistants

Compensation

Compensation would comprise of fixed and variable pay.

Variable pay would depend upon the number of deals close by the team