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In: Operations Management

Marketing Myopia: Clearly Explain what do you think Audi A3 should do in order to stay...

Marketing Myopia: Clearly Explain what do you think Audi A3 should do in order to stay strong along time and avoid decline. (300 words)

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Expert Solution

Here we will discuss how can Audi A3 should do to stay healthy for a long time and avoid decline.

To stay healthy along time and avoid decline Audi A3 should do the following steps to thrive in the market with numbers of one position:-

MAINTAINING MARKETING STRATEGY:- for Audi A3 to stay healthy in the market, Audi must maintain its track of marketing strategies and appropriate. Using the right marketing strategies at the right time is the excellent effort that Audi A3 can do to stay healthy in the market. Marketing strategies will increase the competitiveness of Audi A3 and help in overtaking the competitions such as BMW korma Volkswagen and other brands like Mercedes Benz.

PROMOTING THE BRAND:- Audi A3 should also focus on promoting the brand through various ways and attracting the customer towards the brand. They can attract the customer towards them by providing them some discounting schemes and other free schemes that will help boost the sales of Audi A3, and it will also help create a bus regarding Audi A3 among people.

INTEGRATION OF TRADITIONAL AND MODERN METHODS:- Audi A3 should also focus on combining traditional and modern methods both as combining them both will help the Audi A3 to achieve its level of success in a short period. There are both advantages and disadvantages of modern and traditional methods, but integrating them will lead to availing the double benefit from both ways.

TAKING HELP FROM MEDIA:- with the help of media Audi A3 can create a real Buzz among people regarding the brand and the brand image. People get highly attracted to the advertisements and the Billboard ads they see; therefore, Audi A3 can help media stay healthy in the market with maintaining appropriate competitiveness.

AUDI A3 CAN AVOID DECLINE BY SUCH WAYS:- Audi A3 can avoid the decline phase by going back to the expansion cycle as when the decline stage arrive they should focus on shaking things up again and going back to the vertical marketing skills by offering new products or services or facilities to the customers so that they can create a continuous or sudden buzz among people.


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