Question

Clearly Explain on each step how are you going to design the sales force for Audi A3 if you need to recruit a new sales team for Audi A3. (Assuming that you are the ones who has a responsibility on this). (300 words or more).

(Note: the following 5 steps of the sales force we are using are 1. Sales force objective 2. Sales force strategy 3. Sales force structure 4. Sales force size and 5. Compensation)

Answer 1

Answer:

For the recruitment of the sales force for Audi A3, following steps will be taken care of:

Sales force objectives:

1. To focus on the target market and to formulate the selling strategy for this market.

2. To create a need for Audi A3 product among the target customers.

3. To identify the preferences, taste and buying behaviour of the customers in the car industry.

4. To generate lead from the target market by generating the desire among the customers for Audi A3.

Sales force strategy:

Since Audi A3 has been launched by keeping into consideration the need to fill the gap between the luxury cars and the middle class income earners, sales force should make the customers of middle class income earners aware about the offerings of the company. Sales force needs to generate a desire to spend little bit extra by the middle class income earners on the luxury product rather than the general products.

Sales force Size:

Size of sales force will depend on the population of region in which they are conducting the activity of selling. Generally for one region and one store, the approximate size of sales force will be around 20 representatives.

Compensation:

Compensation for sales force would range from $300 to $500 per month.