Question

Define and discuss the key success factors for the household and personal products industry, such as Amway. What are the critical features/offerings/ capabilities that all companies in this industry must possess? (500 words)

Answer 1

Established in the USA in 1959, Amway has been one of the world’s largest and most growing direct selling businesses with yearly sales of more than $11.3 billion USD. The company operate in more than 100 countries and is well-goodwill across the world. Amway Thailand was established in 1987 and has become the largest direct selling business in Thailand. The company has a wide range of health, beauty, household and homecare products and goods.

The Cirtical features of the company are-

Brands that Do Wonders- It become brand due to product and service offer by amway is different from the other and have a quality, the amway come in market by doing deep study about the need and desire of the customer it will provide large number of product service.

Promote the Amway lifestyle - Amway will come up with common people as per there study it goal is to capture the market and it will grap by the people that is why it take out with lifestyle of the people and due to online business it will grow more.

Online Business and provide door to door service- To sell there product in the market it take help with the online market it will connect with people.

It showcased in designated exhibition areas, and they wanted their products and brands to come to life in an interactive way.

It offerings and capabilities that all companies in this industry mus prosses are-

Amway proactively raises public awareness of the company, It support his business with national and local advertising, sponsorships, and events. Amway offers outstanding training and developing resources that can get you up to speed quickly. It provide himself different to other by support, business management, order management, training and motivation.

Due to his perfomance amway is a global community, operating in more than 100 countries and territories all across the globe.