Question

In: Economics

E-Busniess Course Internet is believed to boost the efficiency and effectiveness of any business. i. Do...

E-Busniess Course

Internet is believed to boost the efficiency and effectiveness of any business. i. Do you agree with the statement? If yes/No, justify your answer giving the reasons.

ii. Using the ICDT framework, apply the framework on any company and write how would Internet help in the four areas as specified by the ICDT framework

please i want the answer whithout photos and and dont forget to apply the famework to any company give any company as an example

Solutions

Expert Solution

  • 1) yes, internet marketing can drive traffic to your business and convince new visitors to become paying customers, And often at a fraction of the cost of billboard.
  • Internet marketing is also much more quantitative than traditional marketing ever could be.
  • Internet marketing channels yield detailed data that allows you to optimised on line campaign
  • this data also allows to launch new campaign on a strong foundation of an established data which greatly improves the chances of success
  • Internet marketing allows you track individuals users through our your sales funnel, from initial contact to conversion
  • 2) four areas specified by ICDT frame work are as follows
  • The information space
  • The communication space
  • The distribution space
  • The transaction space
  • example:- ICDT model in tourism industry. Name of the company O'BRIEN and KARAKARANASIOS
  • The use of websites in tourism enterprise was very common and most enterprises had a website
  • besides important to explore how tourism enterprise are exploiting information space and what information provided, the ways. Enterprise were exploiting the space can grouped into four areas as mentioned above
  • with regard to communication space the company determine that the main application with exchange of information with various stake holders.
  • company uses distribution space for their services activities can be directed both outward, to the customers and inward, to the company's own employees
  • transaction space is a brochureware sites that provides little more services information with phone numbers or address contact

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