Question

The six main types of stealth marketing (discussed in the article are: viral marketing; brand pushers; celebrity marketing; bait-and-tease marketing; marketing in video games; and marketing in pop and rap music

1. Are there other ways of practicing stealth marketing (other than the six techniques described in the article)?
2. Is stealth marketing an unethical strategy? If yes, which of the six strategies would you consider unethical?
3. Can you give one example of how stealth marketing has been used in a positive way?

Answer 1

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Here we will discuss stealth marketing along with the other ways of practicing stealth marketing and if the stock marketing is unethical and an example of how stealth marketing has been used in a positive way.

Stealth marketing is the type of marketing that is done to the consumer even when customers are are totally aware that they are being subjected to any kind of marketing or advertising.

Yes, there are other ways of practicing stealth marketing other than six techniques that are already described in the article such as product placement. in the product placement, they market their product in the form of showing the product in some movies awesome videos to catch the eye of the customer. For example in a movie there is, again and again, usage of a particular brand of a laptop, that would really attract the customer towards it not realizing them that they are being subjected to marketing.

Yes, according to many people, researches and reports, stealth marketing is known to be an ethical strategy because people are being subjected to marketing not even realize themselves. viral marketing would be considered as unethical practice or unethical marketing because the main motive of viral marketing is to spread the information about a product just like a virus spread from one person to another person.

Stealth marketing also has some positive ways to be used. for example, a company can use stealth marketing when the company is deciding to launch a new product and wants to cut off some cost from the organization.