Question

You are the human resource manager for a 300-employee insurance company, and you would like to start a new employee orientation program. To get approval from the company’s senior managers, you develop a plan that outlines the reasons for conducting orientation and what content the program will include. In this plan, you will need to:

1. Identify the reasons and purpose for conducting employee orientation.

2. Outline what would be covered in organizational and departmental orientation.

3. Indicate the length of the program, who will conduct it, and what formats will be used.

4. Describe if and how you would incorporate a Web-based component into the program.

Answer 1

For this case we will take the example as we are conducting the orientation program for a batch of marketing managers who are joining the organizations.

1.      Reason or Objective of program:

·Create grassroot capability to Generate, Implement & Analyze marketing initiatives

·Bring about Effectiveness of Marketing Initiatives on Business as a whole ( Sales,Spares, Service etc )

·Single point contact to Generate, Implement & Analyze marketing initiatives from Closest to the customer 2& 3. Topics to be covered and length or duration of the program. 1 Training on topics : a Class Room / Short Exercises b On-site / Role Plays / Case studies 2 Module wise approach to ensure : a Shorter engagements b Allow Assimilation c Allow to practice, what is learnt 3 Tests/Short Cases at the end of each module 4 Combined test/Cases at the end of the Modules 5 Certificate at the end of Completion of course

Sl	Topics	Difficulty Level	Delivery Method	Estd.Duration (hrs)	Module
1	Marketing Managers -Need,Role and Responsibility	1	Classroom	1	a
2	Marketing-Basics	2	Classroom	2	a
3	Marketing Activities ( Before, During, After (Results))
	Customer Meets	1	Classroom	2	b
	Presentation to Government Bodies	3	Classroom
	Product Launch	3	Classroom	12	d
	Newspaper Advt.	1	Classroom	2	d
	Participation in Exhibitions & Fairs	3	Classroom	2	d
	Hoardings	2	Classroom	1	d
4	Communication & Database Management
	Branding	3	Classroom	2	e
	Digital communication	3	Classroom	2	e
	Campaigns	1	Classroom	1	e
	SMS campaigns	1	Classroom+Practical	1	e
	Customer testimonials - Videos	3	Classroom+Practical	2	e
	Customer Database Management	2	Classroom	2	e
5	Market Assessment
	Project Tracker	3	Classroom	2	f
	Local Newspaper scan	3	Classroom	2	f
	Web Annoucements of local bodies	3	Classroom	2	f
	Market Assessment
6	Products and Infrastructure
	Products	2	Classroom+On-site	4	g
	Services	2	Classroom	2	g
7	Systems
	Marketing Calendar Preparation	3	Classroom	3	i
	Event Planning System	2	Classroom	4	i
	Overview of Sales Mobility	3	Classroom	4	i
8	Competition Data Collection
	competition price points	2	Classroom	1	j
	Schemes and Policies	2	Classroom	1	j
	Mapping of Competition Activities on ground

4. We will also incorporate the web-based learning module for various company policies like whistle blower, Prevention of sexual harassment and company code of conduct. These will be delivered through a self paced web-based learning platform.