SWOT analysis is an important technique to understand the
present (S)Strength, (W)Weakness, (O)Opportunities and (T)Threats
and is a strategic planning used by SPRINT managers to do their
company's analysis and it is facing it in its current business
environment.
The Sprint is a leading and a stepping organizations in its
industry. It maintains its specified position in market by
analyzing and reviewing the SWOT analysis carefully.The process of
SWOT analysis is very highly interactive and also requires
effective coordination among various departments within the firm
such as finance, marketing, operations, management related
information systems and strategic plannings.
The SWOT analysis for Sprint:-
STRENGTHS
- Sprint has built expertise in entering new markets and is
successful in it. This has helped them to build new revenue
streams.
- Sprint is investigating highly trained and skilled workforce
and is motivating its employees who are not so well trained to
achieve more.
- It has built a great cultural relationship between distributors
and dealers. the dealers promote the company's products and also
invest in it to achieve more targets.
- Product innovation is the another major thing which makes it
better in developing new products.
- It is very successful in GO TO MARKET STRATEGIES for its
products.
WEAKNESS
- Sprint is not highly successful at integrating different work
cultures.
- They need a huge investment in new technologies. They need to
put more money in order to expand across the abroad too.
- Financial planning not so efficient and also has to develop
internal feedback mechanism.
- Investment in panning and research development is very low as
compared to other highly efficient firms.
- It is not very good at product demand forecasting leading to
higher rate of product missed opportunities compared to its
competitors.
OPPORTUNITIES
- The new taxation policy can effectively impact the way of doing
the business and can open new opportunities.
- The new technology provides an opportunity to Sprint to
practice differentiated pricing strategies in the new market.
- Government green drive opens an opportunity for procurement of
Sprint products by the state as well as federal government
contractors which is a very good point of opportunity.
- The development of market will lead to dilution of competitor’s
advantage and enable Sprint to increase its competitiveness as
compared to the other competitors.
- Opening up of new markets because of the agreement of the
government.
THREATS
- New regulations of the environment under Paris Agreement (2016)
could could be a threat to some existing products.
- Shortage of skilled workforce could be a major threat.
- Growing strengths of local distributors could be another major
threat in the leading market.
- the highly profitable product's demand is seasonal therefore
peak season may impact it and could be a threat.
Current
Information On T-Mobile and Sprint:-
The merger of T-Mobile and Sprint , the third and the fourth
largest company respectively, is going to happen which was planned
over several years. On June 18, the mobile carriers submitted a
formal application to the Federal Communication Commission,
officially beginning the regulatory review process for &26
billion deal. the merger could also bring an improvement in 5G
wireless technology.