Question

What is McCormick & Company current SWOT Analysis in 2020

Answer 1

Strength

· The company has a very strong position in the market with brand reach in more than 110 countries.

· Its research and resources have helped them to build a very strong strategic partnership, which help them to deliver innovative products.

· We have a consistent annual growth which is generated with a strong cash flow

· Its workplace has around 7500 employees

Weakness

· There is a lot of fluctuation in the packing material and the cost

· There is good number of competitors in the market for industry

Opportunity

· They can increase the market in South Asia as well as in China

· They can go for acquisition so that they can parrot rate a new market and can expand their portfolio in countries.

Threat

· The raw material used by them are agriculture products, which are subjected to the market price fluctuation and the external impact of weather, growth and harvesting condition

· The brand name reputation can be damaged