1. List four major marketing communication tools and two
amplifiers.
2. What is "brand positioning"?
3. What are "brand elements" or brand identities?
4. Evaluate apple and its logo.
5. Five levels of meaning for an automobile (car): core benefit
level, generic product level, expected product level, augmented
product level, potential level.
6. What is private label brand? List two examples of a private
label brand. How could major national brand respond to private
(label) brands?
7. "Brand imigary" is...