Question

My course is focused on Resource Planning and Decisions. I choose to write about the company Netflix. The assignment needs to contain four elements organizational background, decisions to be addressed, SWOT analysis, and gap analysis. Details are not to clear but since my course is focused on decision making the assignment should tie into stragetic plan and decisions that Netflix should address.My main focus is also to conduct a gap analysis. Based on assignment, my paper includes:

An overview of the company, including its goals and mission

b) A brief history of the company, including its foundation and purpose

c) The products, goods, or services provided by the chosen company

d) A description of the customer base of the company

e) An overview of the markets served, including their current market shar

e f) Identification of the company’s major competitors

g) A description of the organizational structure (including overall responsibilities of the board of directors)

h) A breakdown of the company’s employee demographics

d, decisions to be addressed, SWOT analysis, and gap analysis

Answer 1

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Organization background

Netflix has expanded massively over the years, with 137.1 million users from around the world. This is one of the world's largest internet entertainment providers in over 190 countries, with paying membership. 70 per cent of viewers are binge-watching the Netflix TV show. This is not just a television show, this offers shorts, documentaries, and feature films of different genres and languages. Reed Hastings and Marc Randolph co-founded Netflix in 1997, beginning as a DVD sales and mail delivery but focusing on online DVD rental service after one year. Netflix launched online streaming services in 2007, thus retaining its rental program for DVDs. They started broadcasting online globally.

SWOT Analaysis

Strengths -

Exponential Growth – Over the past ten years, Netflix has become an influential online streaming brand for content not only in the US but worldwide.
Global Customer Base – Netflix has a worldwide customer base that covers over 190 countries around the world. There are more than 137 million Netflix subscribers, and it gives the company a good bargaining power with the studios to win exclusive content.
Originality-Another attribute of Netflix is that it has produced original content with the highest quality over the years. Many of its original shows such as Stranger things, Narcos, Mindhunter etc is the new black has become so popular that it is that its subscriber count.

Weaknesses -

Growing Operational Costs – Netflix's original programming gives it a competitive advantage, but the expense of maintaining the programming continues to rise. The Economist's forecast budget (June 2018) for this year's original programming was USD 12-13 billion. The sum has surpassed spending from last year.
Restricted Copyrights – Netflix doesn't own most of its original programming, and that has a negative impact on the company. After a few years the rights obtained from other studios expire, and the content begins to appear on other websites.
Increasing Debt – In many countries around the world, Netflix serves its diversified content which needs huge amounts of money.

Opportunities -

Grow User Base – Netflix can tap into many other countries with such a large current viewer base, and grow its content and subscribers. We can start approaching countries where it isn't accessible at present. Netflix has recently increased its operations and added a few of countries to its list of operations. Nevertheless, Taiwan, Ukraine, North Korea and Syria remain inaccessible.
Refresh Content Library-Through growing contracts with different movie distributors, it will extend its film licensing. Netflix will also update its catalog of content, as it now creates its original material.

Threats -

Economic Pressure – Netflix isn't the only one that provides video entertainment worldwide. The list of competitors keeps rising year after year. HBO, Amazon, Hulu, AT&T and YouTube are actively competing with Netflix by giving their customers regular access to new and original content.
Government Legislation – Strict government rules and regulations in many countries affecting content providers such as Netflix can pose a significant threat to them. Expansion of Netflix to China, for example, would be impossible due to its prohibition of international content.
Piracy – Internet piracy is still at its height, as thousands of people around the world are finding ways to download media material

Decisions making

Nobody appears to be concerned in the least at Wall Street. Healthy subscriber growth continues to dazzle the group. Notably, global subscription figures have rocked to 137 million. How will the business reconcile high debt load and ambitious subscriber growth goals with the need to offer its growing audience innovative programming? Partly, it has to do with the decision-making DNA of the company. This will be prudent to take note of other organizations. Netflix has long been a preferred story for the way it works in Silicon Valley. Through the efforts and sacrifices of many workers, the company produced what is colloquially known as their "culture list" put together over a ten year period. The basic presentation of PowerPoint was accessible freely from their website, and it became a manifesto of sorts. The document outlined the Netflix community, its corporate standards and how it required to behave by current or future employees. The first meaning describes the manner in which the organization makes decisions and follows planned behaviors. Notably, Netflix urges its staff to "make wise choices in spite of ambiguity." The company empowers its team members not only to make the decision but to do so "based on the long-term, not near-term." Its quintessential concern is not being able to make strategic, informed decisions based on data and facts. When workers can not make rational choices about the money from Netflix, what value is first of all the debt? In fact, workers "identify underlying causes and go beyond the treatment of symptoms." Netflix would have none of that in a environment that is low-time, busy, and disturbed by cell phone alerts.

Gap Analysis

Gap analysis is the comparison of actual performance with desired performance. The information gap is the disparity between the customer's service requirements and the service being offered by the business. This void ultimately exists because the management does not know precisely what consumers are expecting. This could happen for many reasons including: lack of management and customer engagement, lack of contact between service workers and management, lack of market analysis, inadequate focus on relationships & failure to respond to customer concerns. If Netflix were to suffer from this discrepancy then it could be because they don't give their customer the right amount of new titles. The policy gap is the difference between the interpretation of consumer needs by the management and the translation of that interpretation into the policies and requirements for service delivery. There are many reasons for this gap: lack of customer service standards, poorly specified service rates & failure to update service standards on a regular basis. If Netflix were to suffer from this discrepancy then they could be delivering all the right shows but the level of viewing quality is not high enough.

Gap analysis of Netflix is given below –

• Netflix reduces gap by offering reward to those employees whose performance is better.
• Netflix offers more time for vacations and encourages employees for personal development.
• Netflix provide mentor for each employees so that their performance could be better improve.
• They conduct regular meetings in which error done by their employees discussed

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