Question

Identify three establishments that make and sell hamburgers. The three establishments that you select should appeal to different market segments. For example, you may want to select a high-end restaurant that serves a prime burger and targets professional businessmen and women; a fast-food establishment that serves a quickly made hamburger that targets families with young children, etc. (These are just examples, so feel free to identify others outside of these suggestions!) Analyze these three establishments with respect to their marketing mix.

Answer 1

Identify three establishments that make and sell hamburgers. The three establishments that you select should appeal to different market segments. For example, you may want to select a high-end restaurant that serves a prime burger and targets professional businessmen and women; a fast-food establishment that serves a quickly made hamburger that targets families with young children, etc. (These are just examples, so feel free to identify others outside of these suggestions!) Analyze these three establishments with respect to their marketing mix.

Answer:

The three establishments that make and sell hamburgers are as follows:

I.          Pizza Loves Emily – serves prime hamburgers:

Market Segment: Rich class and professional businessmen are the potential       customers for these kind of high quality hamburgers.

Marketing Strategy:

1. Special presentation of food on the table.

2. Quality of the food is kept high.

3. Limited availability of the hamburgers, on the basis of order received.

4. For elite class people who can afford the price of the hamburgers.

5. Expensive hamburgers than the others in the market.

6. Best servings skills as compared to other burgers in the market.

II.         McDonald’s hamburgers:

Market Segment: Middle class people are the potential customers for this McDonald’s hamburger chain.

Marketing Strategy:

1. Quantity sold in a day matters more.

2. Variety of Hamburgers to attract customers.

3. Quality of the food is average.

4. Easily available in the market.

5. For middle class people who can afford the price of the hamburgers.

III.        $2 Burger : Fast food chain

Market Segment: Lower Middle class and local people walking on the streets are the potential customers for this kind of fast food hamburger chain.

Marketing Strategy:

1. The quality is very cheap.

2. The size of the burger is kept small.

3. Quantity sold in a day matters more than the quality.

4. Easily available at the street vendors.

5. The prices of the burger is kept too low.

6. Affordable by lower middle class or local people on the streets.