Question

Plan how Nike's Web site help the company strengthen its relationships with its stakeholders and how the elements of the Web site reflect Nike's target market? Give examples to support your answer.

Answer 1

Nike's website plays a significant role in reaching the potential consumers of the company's products. The website presents opportunities to customers and consumers in making choices of their soul shoes in relevance to their preferences (DeTienne et al., 365). However, stakeholders have an impact on the website since it was established as long actual investments. Essentially, the website is used as an advertisement tool to dominate more markets; this benefits the customers to the company and stakeholders. Second, the Nike website greatly benefits customers who are primary consumers of the company's products; the customers access information about the company on current trends and advancements made to alleviate the products' standards.

Customers access updates on new locations, therefore able to access the products easily. Additionally, suppliers and employees significantly benefit; essentially, large numbers of employees worldwide earn income that enhances their meetings of daily needs (Locke et al., 25). The suppliers have access to a platform where information is shared with potential customers on their specifications before supplies are made. The forum ensures confidentiality with customers, attracting more buyers due to the company's suppliers and other service providers' commitment.

The website promotes the company mission that aims at "bringing innovation and inspiration to every athlete." Despite promoting the company's products, the athletes' talents are also enhanced and inspiring more people to develop their athletic talents. Therefore, the company encourages employees to explore and invent advanced means to accomplish its missions. The strategy adopted and customer focus is enhanced by ensuring frequent communication to customers via the website (Locke et al., 27). The company collaborates with researchers in diverse athletic levels and works to bridge gaps identified to help athletes attain their objectives. The approaches reflect Nike's market target by reaching more clients all over the world.

 

Nike's website plays a significant role in reaching the potential consumers of the company's products.