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Company XYZ owns a social network web site dedicated for wind surfers. They plan to launch...

Company XYZ owns a social network web site dedicated for wind surfers. They plan to launch a new online ad delivery and management service web site that will be coupled with their existing social network platform. The online ad management service will enable them to accept online orders for online ads from advertisers. The system will also deliver the ads to the main social network site. The ads will be displayed on the social network site but the content of the ads (the images and/or text objects containing the ad message) will be served by the new web site server. The company forecasts that the web site will receive an average of 10,000 visits from potential or current advertisers and 600 online ad purchase orders per week. They expect to have 30,000 registered online advertisers during the first month of the launch of the web site. Company XYZ dedicate a separate server and database for the new online service. The users of the ad management site and the users of the social network will be managed separately. The data of the two groups will be stored on separate databases. Similarly, web ad management site content and the social network site content will be hosted on separate servers. Company XYZ prefers to manage those two sites separately. The social network site will pull online ads from the database of the online ad management system. The users will experience a seamless presentation of ads within the social network pages without noticing the ads are fed from a different server.

Company XYZ awarded a contract to your company (Company ABC) to develop the web site, web service, and the database that will provide the capability of the online ad delivery and management service. You are the project manager of this project. Your task is to manage a team of three (one graphic designer, one database developer, and one software developer). As the project manager you are required to answer the following questions that provide insight about the project plan.

Explain how the online ads will be stored and served.

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