Question

Write a short research on Process Strategy including the following topic:

4.4 Technology in Services

Answer 1

Technology is influencing the follow of services promoting. it's resulted in tremendous potential for brand new service offerings. it's shaping the sphere of service enabling each customers and workers to induce and supply made-to-order services. The technology has been the essential force behind the service innovation. automatic voice mail, interactive voice response systems, fax machines, ATMs etc., square measure attainable solely as a result of new technology.

Technology services include:
-Software development, integration and maintenance

-Hardware

-Networking integration, management and maintenance

-Information security (IS)

-IT management consultants

-Mobile services

Role of technology in commission marketing-

1- simple accessibility of service: web based mostly corporations notice that web makes supply of recent services attainable. The Wall Street Journal offers associate interactive edition wherever customers organize the newspaper’s content consistent with their desires. web based mostly bill paying service ensures convenience to the purchasers whereas availing services. The “connected car” can permit individuals to access all types of services whereas on the road. Cars square measure equipped with map and routing computer code that direct drivers to specific locations. Accessing the net via cell phones is feasible today. Thus, technology may be a vehicle for delivering existing services in additional helpful ways in which.

2- New ways in which to deliver service: additionally to providing new service offerings, technology has introduced new ways in which of delivering service. it's providing vehicles for delivering existing services in additional convenient ways in which. it's faithful say that technology facilitates basic client service functions like bill paying, checking accounts records, following orders, seeking info, etc.

3- . shut link with customers: monetary service corporations reach a detailed link with their customers by using the newest technology. Computers square measure joined into clients’ info systems. corporations engaged in merchandise distribution install order terminals, internal control terminals of different instrumentality at their customers’ premises.

4- Higher level of service: Technology allows each customers and workers to be simpler in receiving and providing service severally. Self-service technologies modify customers to serve access to their accounts, check balances, apply for a loan, transfer cash among numerous accounts. pc system permits banks and insurance corporations to furnish knowledge to their customers immediately. By having immediate access to info concerning their service offerings, the workers square measure able to serve their customers well. this enables workers to customise their services to suit the customer’s desires. Technology provides tremendous support in creating the workers additional economical in delivering service.

5- value rationalization: client expectations square measure high as a result of the wonderful service they receive from some corporations. They expect top quality of service at affordable value. even as within the producing sector, technology is employed in the service industries. It will replace less good individuals operating in frontline service jobs. This substitution reduces the prices of services. for instance, automatic automotive wash and automatic machine square measure desired by the purchasers for his or her promptness in work. Websites providing answers to specific malady, drug and treatment details square measure another standing example for value rationalization.