MEANING OF COMPANY -
COMPANY IS A ARTIFICIAL BODY WHICH IS CREATED BY LAW
ALONG WITH IT ALSO HAVE LEGAL ENTITY WITH PERPETUAL SUCCESSION AND
COMMON SEAL .
HOW COMPANY LAUNCH NEW PRODUCT ?
Optimum allocation of resources and gaining maximum profit
out of is the main target of every company or a firm while
launching new product . So when company launch new
product it may rebuilt market boundaries .
- REBUILT OR RECONSTRUCT MARKET BOUNDARIES MEANS to have a
look or think beyond the current market so existing company will
not face the war of competition .
BASICALLY THERE ARE SIX BASIC APPROACHES WHICH HELP
TO REBUILT MARKET BOUNDARIES TO IMPROVE NEW PRODUCT SUCCESS
.
- Company should look across different companies this is
because might be they have different product or services because
company not only compete with other companies but it also compete
with other products too .
- Look across other company who are making similar product ,
so have focus of strategic group within companies .
- Have focus on the chain of buyers because thee are the only one
who are directly or indirectly responsible for the sale of product
.
- There should be main focus on the services of the product or on
the complementary services and goods .
- Keep in mind the needs or demand of the costumers .
- Time or Trend are main two aspect to rebuild new market
boundaries while launching new product because running with fashion
or being updated with the technologies denotes a personality of an
human being .
WHILE KEEPING IN MIND ABOVE BOUNDARIES ALTERING MOVER OR
STRATEGIC ALTERING CREATE PRODUCT READY TO FACE THE COMPETITION AND
COMPANY CAN GET MAXIMUM PROFIT OUT OF IT . AND IT MAY ALSO HELP TO
FORMULATE BLUE OCEAN STRATEGY .