Question

How do I market my signboard production company to the public? Who is my target? What kind of machinery do I require?

Answer 1

How do I market my signboard production company to the public? Who is my target?

Signboards and billboards both come under the categories of mass marketing. These are used generally on highways or roads, to depict the location of a particular store or for general advertisement.

The target audience for any signboard usually involve the people that pass by the road and the aim here is to catch maximum attention or to inform people about the location of a place example those for restaurants, agencies, offices, hospitals etc.

The business is very lucrative as most people require some way or form of promotion to be able to run their business in an effective and cost saving manner.

The best marketing strategy here would involve upselling the product through the use of the signboard itself. It is the most effective manner in which the company can reach potential investors. In all signboards which the company presently owns. A brief overview at the end about the company can be given along with the contact information.

For example:-

An advertisement followed by information "To advertise like this please contact on "Contact Number" " is an effective way of reaching out to potential buyers.

Also, magazines and journals on designing or otherwise, can be used to target the market type as it involves institutional buyers and therefore should be done in a manner where the effects of having proper signboards can be indicated.

What kind of machinery do I require?

The machinery required to produce a signboard involve those which can handle metal. Usually a typical factory producing a signboard has a manufacturing and a paint division to handle the job.

The machinery required normally is labor oriented in which cast iron can be melted and converted into bill boards. A cooling section is also required to make sure that the paint sticks on to the cast iron when converted into a sign board respectively.

Please feel free to ask your doubts in the comments section