Basket of Goodies is positioning itself as an upscale
manufacturer of gourmet gift baskets through the introduction of
several production baskets as well as custom options. BOG will
achieve this positioning by leveraging their competitive
advantages. The competitive advantage is based on two factors, low
overhead which supports reasonable prices, and an unrelenting
desire for the highest quality product and service. 1. Overhead-
BOG's overhead is particularly low because it is a home based
business. Most of BOG's competition is...