Visit a restaurant and observe the servicescape. Writet a report
that discusses the following:
What is done well in this servicescape? Give examples.
What are the important issues in designing/maintaining this
servicescape so that it will be a positive influence on customer
expectations?
What part(s) of the servicescape could be improved or altered
to positively influence the service experience? Use the
video/photos to point out specific examples.
Do any of the following characteristics (color, lighting,
shapes, sound, and smell) influence...