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In: Economics

Ethnic and Racial Identity In a 2-3 page paper, discuss the following; 1) Examine why marketing...

Ethnic and Racial Identity

In a 2-3 page paper, discuss the following;

1) Examine why marketing messages appeal to ethnic and racial identities.

2) How does it benefit marketers to craft their messages to appeal to these types of identities?

3) Provide at least two examples of marketing messages targeted towards ethnic or racial identities.

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