Question

What is Augmented Reality? Research “augmented reality” and discuss the most appropriate variables for segmenting the consumer market for products based on this technology (use up-to-date examples). Explain why those variables are appropriate.

Answer 1

augmented reality is an real word environment by adding sounds ,graphics

pepsi max us. army and acura are the latest examples of auggmented reality

The consumer market as of now is segmented by four major variables.

1) geographic,

geographical segments is not a very good option. For instance the climate does not have any influence on the buying behavior for technological goods.

2) demographic, can help companies to provide the latest company future trends to meet current and future needs

3) psychographic,

Psychographic and behavioral segmentation are also not very appropriate

4) behavioral.

. Behavioral attributes like occasions, benefits, or user status are also not appropriate by segmenting the market for “augmented reality” technology.

In conclusion the demographic segmentation of the customer market is the most appropriate. Especially to focus on income and generation are key factors for a successful segmentation of the market for “augmented reality” technology