2. The chapter covers the topics of Customer Relationship Management (CRM) and Decision Support Systems (DSS)....

2. The chapter covers the topics of Customer
Relationship Management (CRM) and Decision
Support Systems (DSS). Can you explain these
concepts2 Please explain using the example
of Salesforce enterprise management software, as
well. You may refer to the links/resources that I
had provided you on Salesforce. (approximately
600 words)
please answer it by typing

Solutions

Expert Solution

Answer: The concept involved in DSS were first introduced in the early 70's by scott Morton, According to him:

"Decision support system(DSS)means interactive computer based system which helps decision makers utilize data and models to solve unstructured problems". DSS analysis helps companies to identify and solve problems and make decisions.

Example: One of the DSS application is the management and development of complex anti terrorism systems and another example is a bank officer verifying the credit of a loan applicant.

*CRM: Customer Relationship Management(CRM) is a strategy used for managing a company's relationship&interactions with present/current customers and future potential customers.CRM helps in improving profitability.Some examples of CRM software are: Hubspot CRM, Salesforce CRM, pipedrive

●Salesforce is a cloud based software and cloud computing company worldwide known for it's Customer Relationship Management platform.Salesforce is composed of salescloud, marketing cloud, App cloud, Health cloud etc.. and is used for marketing sales, service and more without requiring the IT experts to setup or manage to share connecting with the customers.

some companies which uses salesforce are: Spotify, Toyota, Amazon web services ,U S Bank

Rahul Sunny answered 1 year ago

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