Question

Explain IKEA's ELECTRONIC customer relationship management ( E-CRM ) capabilities (200words)

Answer 1

IKEA, the Swedish home goods megastore, placed customers at the forefront of its marketing campaign and revolutionized the shopping experience for consumers today. The business stressed the experience of the shopper by including products in its store that consumers could not find anywhere else: babysitting, restaurants and station-saving relationships.
IKEA's iPhone and Android app uses device sensors to create 3D images of furniture, which are then placed through the phone screen in the rooms of a customer's house.

Therefore, IKEA makes online furniture shopping, previously a risky customer buying decision, more easy and secure, an advancement within itself. In 2012 alone, 8.5 million users had downloaded the IKEA software, validating the usefulness of their technology. IKEA is welcoming entrepreneurs from around the world to take part in IKEA Bootcamp, a program that gives startups the ability to find new , creative solutions to everyday problems.

In terms of innovation, the effort IKEA puts into making its customers number one priority is something to be admired and sought for. IKEA saw the furniture shopping aspect that was most hated by customers and found a solution to it using technology and creative thinking.
Through developing web and mobile device apps, any organization will stay ahead of the curve and not get bogged down through outdated software that doesn't suit their needs. Performance and profitability are essential to innovation but being innovative and distinctive, such as IKEA, will differentiate companies and have a lasting effect on customers.