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In: Nursing

Write a 175- to 265-word response to the following question: How has social media influenced the...

Write a 175- to 265-word response to the following question:

  • How has social media influenced the marketing of health care? Provide an example.

Solutions

Expert Solution

Social media has an important role in day today health care services. As we all knows that we have strong network connnections all around the world. Health care professionals can interact with the public to engage and attract new patients as part of an overall marketting plan. Social media has obvious advantages like professional networking, clinical education, and patients health promotion. If used unwisely it has disadvantages also such as violation of patient privacy and cofidentiality, which will leads to more consequences. We can educate and interact with patients, care givers, students, and colleagues. Social media is a very good platform to conduct debates with health care policy and practice issues. Social media is a way to support patients and the public in an easy to access and timely way.

All the hospitals and health care organization has their own social networks such as website, application, etc, so peoples can approach them easily without ques, and long waiting. Peoples can share their own experiences through this media very openly if it is negative or positive regarding the institusions.

Example: As we all know that we are facing a pandemic desase today. We are given restriction and limitations to our daily life from the past. In this situation social media performed as a vital role in health care system such as telemedicine, other online doctors consultation and treatment facilities.

Health system can facilitates patient empowerment by enabling and engaging in patient forums and research networks online.


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