In: Economics
1. Suppose there are two firms, Boors and Cudweiser, each selling identical-tasting nonalcoholic beer. Consumers of this beer have no brand loyalty so market demand can be expressed as P = 5 − .001(QB + QC). Boors’ marginal revenue function can be written MR = 5 − .001(2QB + QC) and symmetrically for Cudweiser. Boors operates with out-of-date technology and has constant cost of $2 per unit , whereas Cudweiser has constant cost of $1 per unit. Assuming the firms behave as Cournot competitors, Boor’s best-response function is
a. QB = 2,000 − .5QC b. QB = 1,500 − .5QC c. QC = 2,000 − .5QB d. QC = 1,500 − .5QB
Option (b).
For Boors,
TR = P x QB = 5QB - 0.001QB2 - 0.001QBQC
MR = TR/QB = 5 - 0.002QB - 0.001QC
setting MR = MC,
5 - 0.002QB - 0.001QC = 2
0.002QB + 0.001QC = 3
2QB + QC = 3,000
2QB = 3,000 - QC
QB = 1,500 - 0.5QC (Best response function)