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For 20Y2, Tri-Comic Company initiated a sales promotion campaign that included the expenditure of an additional...

For 20Y2, Tri-Comic Company initiated a sales promotion campaign that included the expenditure of an additional $20,000 for advertising. At the end of the year, Lumi Neer, the president, is presented with the following condensed comparative income statement:

Tri-Comic Company
Comparative Income Statement
For the Years Ended December 31, 20Y2 and 20Y1
20Y2 20Y1
Sales $728,000 $626,000
Cost of goods sold 349,440 331,780
Gross profit $378,560 $294,220
Selling expenses $145,600 $118,940
Administrative expenses 80,080 81,380
Total operating expenses $225,680 $200,320
Income from operations $152,880 $93,900
Other revenue 29,120 37,560
Income before income tax $182,000 $131,460
Income tax expense 72,800 50,080
Net income $109,200 $81,380

Required:

1. Prepare a comparative income statement for the two-year period, presenting an analysis of each item in relationship to sales for each of the years. Enter percentages as whole numbers. Enter all amounts as positive numbers.

Tri-Comic Company
Comparative Income Statement
For the Years Ended December 31, 20Y2 and 20Y1
20Y2 Amount 20Y2 Percent 20Y1 Amount 20Y1 Percent
Sales $728,000 % $626,000 %
Cost of goods sold 349,440 % 331,780 %
Gross profit $378,560 % $294,220 %
Selling expenses $145,600 % $118,940 %
Administrative expenses 80,080 % 81,380 %
Total operating expenses $225,680 % $200,320 %
Income from operations $152,880 % $93,900 %
Other revenue 29,120 % 37,560 %
Income before income tax $182,000 % $131,460 %
Income tax expense 72,800 % 50,080 %
Net income $109,200 % $81,380 %

2. The vertical analysis indicates that the costs other than selling expenses (cost of goods sold and administrative expenses)   as a percentage of sales. As a result, net income as a percentage of sales  . The sales promotion campaign appears to have been  . While selling expenses as a percent of sales   slightly, the   cost was more than made up for by   sales.

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Solution

Tri-Comic Company
Comparative Income Statement
For the Years Ended December 31, 20Y2 and 20Y1
20Y2 Amount 20Y2 Percent 20Y1 Amount 20Y1 Percent
Sales $   728,000.00 100% $   626,000.00 100%
Cost of goods sold $   349,440.00 48% $   331,780.00 53%
Gross profit $   378,560.00 52% $   294,220.00 47%
Selling expenses $   145,600.00 20% $   118,940.00 19%
Administrative expenses $     80,080.00 11% $    81,380.00 13%
Total operating expenses $   225,680.00 31% $   200,320.00 32%
Income from operations $   152,880.00 21% $    93,900.00 15%
Other revenue $     29,120.00 4% $    37,560.00 6%
Income before income tax $   182,000.00 25% $   131,460.00 21%
Income tax expense $     72,800.00 10% $    50,080.00 8%
Net income $   109,200.00 15% $    81,380.00 13%

.The vertical analysis indicates that the costs other than selling expenses (cost of goods sold and administrative expenses) improved as a percentage of sales. As a result, net income as a percentage of sales increased . The sales promotion campaign appears to have been successful . While selling expenses as a percent of sales increased slightly, the increased cost was more than made up for by increased sales.


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