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Vertical Analysis of Income Statement For 20Y2, Tri-Comic Company initiated a sales promotion campaign that included...

Vertical Analysis of Income Statement

For 20Y2, Tri-Comic Company initiated a sales promotion campaign that included the expenditure of an additional $15,000 for advertising. At the end of the year, Lumi Neer, the president, is presented with the following condensed comparative income statement:

Tri-Comic Company
Comparative Income Statement
For the Years Ended December 31, 20Y2 and 20Y1
20Y2 20Y1
Sales $545,000 $469,000
Cost of merchandise sold 261,600 253,260
Gross profit $283,400 $215,740
Selling expenses $114,450 $93,800
Administrative expenses 59,950 60,970
Total operating expenses $174,400 $154,770
Income from operations $109,000 $60,970
Other revenue 32,700 23,450
Income before income tax expense $141,700 $84,420
Income tax expense 54,500 32,830
Net income $87,200 $51,590

Required:

1. Prepare a comparative income statement for the two-year period, presenting an analysis of each item in relationship to sales for each of the years. Enter percentages as whole numbers. Enter all amounts as positive numbers.

Tri-Comic Company
Comparative Income Statement
For the Years Ended December 31, 20Y2 and 20Y1
20Y2
Amount
20Y2
Percent
20Y1
Amount
20Y1
Percent
Sales $545,000 fill in the blank $469,000 fill in the blank
Cost of merchandise sold 261,600 fill in the blank 253,260 fill in the blank
Gross profit $283,400 fill in the blank $215,740 fill in the blank
Selling expenses $114,450 fill in the blank $93,800 fill in the blank
Administrative expenses 59,950 fill in the blank 60,970 fill in the blank
Total operating expenses $174,400 fill in the blank $154,770 fill in the blank
Income from operations $109,000 fill in the blank $60,970 fill in the blank
Other revenue 32,700 fill in the blank 23,450 fill in the blank
Income before income tax expense $141,700 fill in the blank $84,420 fill in the blank
Income tax expense 54,500 fill in the blank 32,830 fill in the blank
Net income $87,200 fill in the blank $51,590 fill in the blank

2. The vertical analysis indicates that the costs other than selling expenses (cost of merchandise sold and administrative expenses)   as a percentage of sales. As a result, net income as a percentage of sales  . The sales promotion campaign appears to have been  . While selling expenses as a percent of sales   slightly, the   cost was more than made up for by   sale

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