In: Accounting
Vertical Analysis of Income Statement
For 20Y2, Tri-Comic Company initiated a sales promotion campaign that included the expenditure of an additional $16,000 for advertising. At the end of the year, Lumi Neer, the president, is presented with the following condensed comparative income statement:
| Tri-Comic Company Comparative Income Statement For the Years Ended December 31, 20Y2 and 20Y1  | 
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| 20Y2 | 20Y1 | ||
| Sales | $579,000 | $498,000 | |
| Cost of goods sold | 306,870 | 283,860 | |
| Gross profit | $272,130 | $214,140 | |
| Selling expenses | $110,010 | $89,640 | |
| Administrative expenses | 57,900 | 59,760 | |
| Total operating expenses | $167,910 | $149,400 | |
| Income from operations | $104,220 | $64,740 | |
| Other revenue | 17,370 | 14,940 | |
| Income before income tax | $121,590 | $79,680 | |
| Income tax expense | 46,320 | 29,880 | |
| Net income | $75,270 | $49,800 | |
Required:
1. Prepare a comparative income statement for the two-year period, presenting an analysis of each item in relationship to sales for each of the years. Enter percentages as whole numbers. Enter all amounts as positive numbers.
| Tri-Comic Company | ||||
| Comparative Income Statement | ||||
| For the Years Ended December 31, 20Y2 and 20Y1 | ||||
| 20Y2 Amount | 20Y2 Percent | 20Y1 Amount | 20Y1 Percent | |
| Sales | $579,000 | % | $498,000 | % | 
| Cost of goods sold | 306,870 | % | 283,860 | % | 
| Gross profit | $272,130 | % | $214,140 | % | 
| Selling expenses | $110,010 | % | $89,640 | % | 
| Administrative expenses | 57,900 | % | 59,760 | % | 
| Total operating expenses | $167,910 | % | $149,400 | % | 
| Income from operations | $104,220 | % | $64,740 | % | 
| Other revenue | 17,370 | % | 14,940 | % | 
| Income before income tax | $121,590 | % | $79,680 | % | 
| Income tax expense | 46,320 | % | 29,880 | % | 
| Net income | $75,270 | % | $49,800 | % | 
2. The vertical analysis indicates that the costs other than selling expenses (cost of goods sold and administrative expenses) as a percentage of sales. As a result, net income as a percentage of sales . The sales promotion campaign appears to have been . While selling expenses as a percent of sales slightly, the cost was more than made up for by sales.
| 
 Tri-Comic Company  | 
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| 
 Comparative Income Statement  | 
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| 
 For the Years Ended December 31, 20Y2 and 20Y1  | 
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| 
 20Y2 Amount  | 
 20Y2 Percent  | 
 20Y1 Amount  | 
 20Y1 Percent  | 
|
| 
 Sales  | 
 $579,000  | 
 100.0%  | 
 $498,000  | 
 100.0%  | 
| 
 Cost of goods sold  | 
 $306,870  | 
 53.0%  | 
 $283,860  | 
 57.0%  | 
| 
 Gross profit  | 
 $272,130  | 
 47.0%  | 
 $214,140  | 
 43.0%  | 
| 
 Selling expenses  | 
 $110,010  | 
 19.0%  | 
 $89,640  | 
 18.0%  | 
| 
 Administrative expenses  | 
 $57,900  | 
 10.0%  | 
 $59,760  | 
 12.0%  | 
| 
 Total operating expenses  | 
 $167,910  | 
 29.0%  | 
 $149,400  | 
 30.0%  | 
| 
 Income from operations  | 
 $104,220  | 
 18.0%  | 
 $64,740  | 
 13.0%  | 
| 
 Other revenue  | 
 $17,370  | 
 3.0%  | 
 $14,940  | 
 3.0%  | 
| 
 Income before income tax  | 
 $121,590  | 
 21.0%  | 
 $79,680  | 
 16.0%  | 
| 
 Income tax expense  | 
 $46,320  | 
 8.0%  | 
 $29,880  | 
 6.0%  | 
| 
 Net income  | 
 $75,270  | 
 13.0%  | 
 $49,800  | 
 10.0%  | 
The vertical analysis indicates that the costs other than selling expenses (cost of goods sold and administrative expenses) DECREASED as a percentage of sales. As a result, net income INCREASED as a percentage of sales . The sales promotion campaign appears to have been . While selling expenses as a percent of sales INCREASED slightly, the INCREASED cost was more than made up for by INCREASED sales.