In: Operations Management
What are some examples of myopic thinking by healthcare providers? (At least 100 words and no Plagiarism please)
Subject: Health Care Marketing
Myopic thinking in marketing involves the marketing concentrated at short term gains instead of considering the long term gains. An example for myopic thinking by healthcare providers is providing medicine and treatment to cure the disease temporarily instead of helping to avoid the occurrence of disease in future. Another example of myopic thinking is the research programs conducted in the field of healthcare that are aimed at finding the reasons and cure of the diseases that affect the population currently without studying about the diseases that may affect the people in future. Another example for myopic thinking can be the selling of medicines with side effects. The medicine may provide temporary relief to the patient, but the side effects may lead to other health issues in future.