Question

Provide an example of a company that is myopic and one that is not.

Answer 1

Nokia is considered as perhaps the best example of marketing myopia. It concentrated every one of its assets feeling that it is in a developing industry and ignored the future needs of clients. It thought the cell phone is just for messages, calls and some snake games, and yet, organizations like Samsung, Apple, and so on accompanied reformed innovations bringing GPS, web, media, and so forth into cell phones changing the total of the cell phones industry. for example, if Nokia concentrated on client needs and made developed items foreseeing the client needs, it would have been as yet getting a charge out of market administration, however, unfortunately, that doesn't occur.