1. Give a myopic description, and market (consumer) oriented description of the following: Starbucks Gatorade Froot...

1. Give a myopic description, and market (consumer) oriented description of the following:

Starbucks

Gatorade

Froot Loops

Trader Joe’s

Hostess

Myopic and Market Descriptions: Frame both of these from responses from the perspective of the product or company -- for example, "We are a ..." or "Our product..."

Solutions

Expert Solution

Starbucks: The consumers believe starbucks as a premier brand which gives clean coffee and great ambiance. It has very good diversification through subsidiaries. However, it also charges high prices and limit to product options.

Gatorade: It is a major sports drink brand and make best energy drinks. It is from Pepsi brand and doesn't have property of soda or carbonated water. It is a market leader and it has a loyal customer base. Due to it's customer base, it can come up with new product launch.

Froot loops: It is a breakfast cereal brand form Kelloggs. It makes multigrain fiber, mineral and vitamin rich cereal. It is considered comparatively low priced product. However, less crunchiness, and large amount of sugar is a problem for it.

Trader joe's : It is unique grocery chain. It provides tasty and unique food which is difficult to get anywhere else. It has strong brand name and good loyal customer base. However, geographic limitation and manpower cost can affect it.

Hostess: It is very successful with go to market strategies of the product, strong dealer base and strong cash flow. It has been successful in delivering new projects and generated good return on investment. However, it has limited success outside it's core business and it needs new technologies.

keosha answered 2 years ago

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